Ericsson G36 User Manual Page 6

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Communications systems built to drive business ahead
MD Evolution 8.1
Product News
6
PN 06:16 Rev A 2006-10-20
Created by ESF/KEP/MA Francois Vaillant
1 Strategy & Policy
1.1 Strategy and Vision
Our products continue their strategic position as the communication
platform of the future and leverage the opportunity to provide services
beyond classic telephony – on IP and Mobility.
The underlying strategy is to use converged architecture. It allows
making use of cost-efficient and effective synergies when converging voice,
data and management services. The next step on the roadmap is the
integration of the SIP world with the SIP Trunking and SIP Extension
capability. Mobility solutions, to serve the increasingly mobile workforce,
is the second cornerstone. They enable simple & secure access to value-
adding services. WiFi solutions are on the roadmap.
Highly sophisticated functions serving numerous customers make only
sense if simplicity is behind. Making our offering easy to use, but also to
sell and deploy is a driver behind constant improvement. Considering our
installed base we would like our customers to capitalize on their existing
investments, therefore we always take migration into account. Being able
to make use of existing equipment is a key to a long-term, mutual
relationship with a satisfied customer.
Ericsson Enterprise’s SME Strategy is to keep on providing solutions that
enable small and medium enterprises to take their place in the mobile
world.
1.2 Positioning
MD Evolution version 8.1 is the evolution of the successful MD Evolution
communication system. More than 100,000 satisfied customers worldwide
take benefit from MD Evolution and its numerous advantages. And this
new version gives even more opportunities for introduction on new
markets. Through its flexibility, no customer wish is impossible; MD
Evolution has solutions in lots of areas, such as Mobility, Hospitality, Call
Centers, etc.
All these solutions are designed to serve the needs of today’s
enterprises: communication efficiency to improve productivity, cost
control, and enhancing customer service.
MD Evolution version 8.1 is yet another step in this evolution. Each and
every new addition to the product capabilities has its own advantages and
offers unique new opportunities, which are outlined in the remainder of
this document. But to quickly grasp what MD Evolution version 8.1 has to
offer in addition, the sales arguments can be summarized as follows:
Improve communication efficiency and staff productivity through value-adding
solutions such as Presence, Unified Messaging, and Group Collaboration ->
realized through BackStage, integrated Unified Messaging, and integrated
Computer Telephony server,
Mobilize your workforce and cut costs through Mobile Extension and DECT
solutions,
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